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An LMP refresh – with brand, website and structure revamp

01/06/2021

June 2021 marks the firm’s 23rd anniversary and the partners are celebrating with the conversion of the practice from a traditional partnership to an LLP with the greater flexibility that status allows in the management of the business. This new LLP structure is complemented by both a refresh of the LMP brand and a new website, making the most of today’s digital landscape.

“This is not so much a change of identity but a subtle evolution, visually confirming that Jeremy, Alison and I will continue to lead LMP with a steady eye to the future but with our feet firmly rooted in the values established back in 1998” assures Simon.

“Whilst engaging with the brand development process, it was empowering to focus on who we are now – not just the aims and ambitions we had for the business 23 years ago,” adds Jeremy. “I am particularly happy with our new strapline of ‘Excellence, empathy and strength in divorce and family law’. It recognises that LMP remains a leader in the field of family law but also captures the ethos of the firm and the values of our hardworking team of lawyers.”

“The ‘LMP because …’ device allows us to recognise and celebrate the different strands comprising the practices and approaches of the LMP partners,” remarks Alison. “This individualism has always been core to what makes LMP a boutique and niche family practice. We are all different but nonetheless connected by common values and a commitment to always acting in our clients’ best interests.

“Since the founding of the firm in 1998, Simon and I , and Alison who joined us shortly afterwards, have established a formidable team of the very best lawyers currently practising,” agrees Jeremy. “Although still boutique in terms of size, we now have the perfect spread amongst the partners of skills, personalities and experience. The energy and drive from our newest partners, Kate and Ben, brings with it the promise of an exciting future for the firm, that is balanced against the steadfastness and worldly experience of us senior partners.  Alison is at the centre encouraging a collegiate outlook and encouraging the best from every member of the team.”

We look forward to returning to our offices on Ludgate Hill later this month and to meeting with friends old and new.

From all the team at LMP: “See you soon!”

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